Effie Awards in Pakistan launched first time and Telenor achieved 4 Effies in Effie Pakistan awards, award ceremony held in Karachi.
Effie Award is number one awards specially designed for marketing and advertising people around the globe.
Here is what Effie is;
Before moving forward one must know the Effie Awards. Effie Awards were launched by American Marketing Association in 1968. This award was designed to honor all the efforts of advertising and marketing agencies.
Effie awards are more than 50 categories and has been celebrated around the globe including Asia Pacific, Europe, North America and Latin America.
This has been first ever Effie held in Pakistan in 2019. Effie inaugurated its operations in Pakistan early this year and opened up for call for nominations.
Now let me take you through journey of Telenor in Effie Awards.
Telenor being the only telecom in Pakistan who bagged 7 nomination in overall categories. Well story does not end at nominations, there was tough competition under the supervision of local and international jury from the field of marketing and advertising. Telenor passed only 4 and won the following 4 awards.
- Bronze:Apps & software Goonj
- Silver: Social Good (Services) Ichamp
- Gold: Corporate Reputation North Plan
- Gold: Internet & Telecom Telenor 4G Direct Carrier Billing
As far as event is concerned it was beautifully managed.
All the winning campaigns were well deserved and considered as benchmark for the future eligible contestants (Marketers and Advertisers).
Awards have always been source of motivation and pride for all the people who join in the race. Now the brand war has started and you have to look for your brand advertisement closely and look for next year’s big award.
Read more about Effie Awards here: effie.org/worldwide/about
Pakistani marketing and advertising Association must arrange such awards as motivation to all the advertising/marketing agencies and individuals.
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